How Can Responsive Website Design Be a Big Win for Business Websites?

Responsive web design continues to surge in popularity, as the usage of the internet on mobile devices is steadily increasing. So, nowadays, to have a mobile-ready website is not an option, but a necessity. A responsive website not only helps businesses to reach a large audience but also provides its users with improved visibility on search engines, greater ROI, better user experience and much more. Hence, organizations need to ensure that they have a responsive website that can be easily accessed from all major mobile platforms, be it a smartphone, a tablet, or a smartwatch.

Let’s see why it is important for business websites to have a responsive design:

1. Search Engine Ranking: A mobile-friendly website design can have a significant impact on the website’s search engine ranking. A responsive design contains one URL and the same HTML that allows search engines like Google to crawl, index and organize website content. On the other hand, having a separate mobile site can only prolong Google’s process.

2. Audience Engagement: Responsive design allows businesses to reach potential audiences via mobile devices by providing fast navigation, easy-to-read features and dynamically altering its format depending on the device used to access it.

3. Traffic Conversion: With responsive design, users can access the website faster and easily on mobile devices. To do that, Google’s Page Speed developers suggest that website content load limit should not exceed 1 second and the entire page should load within 2 seconds. While a desktop version website takes more time to load, responsive design allows users to access website content in a short time by providing fast navigation with minimum scrolling and resizing that leads to more traffic flow.

4. Google Recommendation: Google recommends all website owners who aren’t taking advantage of responsive design to use it for their websites, as it is soon going to demote websites that are not mobile-friendly. Having a mobile readily design can help businesses sell more of their products and/or services, get better SEO results, and enhance user experience.

5. Time & Cost: A mobile-friendly website is always faster, keeps development cost down, and saves money & time, as compared to a stand-alone website created for mobile viewing that consumes a lot of time and money.

Nowadays, to run a successful business, it is essential to show your competitive presence. So, having a mobile-friendly website is all that businesses can do to stay ahead of their competitors and improve their website performance.