Become a Customer-Centric Company Leveraging Social Media

With increasing social media usage around the globe, businesses are using b2b social media marketing platforms to approach and engage with potential customers/clients, answer their queries, reinforce brand messaging and provide targeted offers. So, if you want to build a customer-focussed business that is approachable and values its loyal customers, leverage social media platforms and stay connected.

Let’s know how to refocus attention on customer experience leveraging social media strategy:

Develop a Learner’s Mindset: Nowadays, all social media platforms run on social media algorithms that are consistently changing the environment of social networks. So with the changing scenario, it is important to develop a learner’s mindset and understand the algorithms in depth. The more you learn, the more you will be able to develop a better social media strategy.

Engage More with Customers: Businesses are clamouring everywhere to provide the best experience to their customers. As emotions can drive one’s decision, it is important to create an emotional bonding with your customers. Businesses that use this strategy are set to outperform their competitors.

Welcome Customers Feedback on Regular Intervals: Are you sure that you are delivering the best services to your customers? Feedback from customers is what influences your product or service roadmap. There is no better way to know how your customers’ experience has been throughout other than capturing their feedback in real time. To do this, you can make outbound calls to your customers, deliver post-interaction surveys via emails and calls, listen through social media etc.

As customer expectations keep on increasing, businesses need to start improving their customer experience by implementing the right social media strategy that aligns with organizational goals and objectives.

Why We Love Content Marketing (And You Should, Too!)

What is content marketing? What role does it play in running a business? How can marketers sell smarter by leveraging content marketing? These are just some of the questions that play through the minds of business owners. In order to run your business efficiently, you need to understand content marketing and its nuances.

What is content marketing?     

Content marketing is used by marketers to attract new customers by creating and publishing useful content. It is the fuel that ignites the entire sales process with the help of blogs, eBooks, case studies, social media, white papers, videos, etc.

Role of content marketing  

Creating valuable content can set you apart from others and help you resonate with your target audience. Let us take a look at the roles that content marketing play in running a business successfully: 

• User Engagement: Content marketing aims at strengthening your relationship with people reading and sharing your content (usually your fans and advocates) and drives high user engagement.
• Brand Establishment: Content marketing is a great way to establish your brand in the competitive market. With value added content, you can win the trust of your users and establish yourself as a thought leader in your industry.
• Traffic Increase: With effective content, marketers can drive traffic to their website from different sources. Moreover, publishing content on social media platforms can help generate more followers, convert them into leads, and further into customers and active promoters of your company.     

How to implement a successful content marketing strategy?   

Implementing a content marketing strategy can be challenging. Here are a few steps involved in building an effective strategy:

• Specify the key challenges that your content strategy will solve and their relationship with business metrics 
• Include targeted buyer personas and understand the content gaps
• Determine your plan for publishing and maintaining the quality of your content

Considering the above-mentioned steps, you can create an effective content marketing strategy to enhance your business reach.  

The Evolution of Web Application Development

The web development world is constantly evolving. From basic, single page websites, it has grown to complex, responsive, and interactive websites and web applications. As the look and feel of web applications have changed over the years, entrepreneurs are making the best use of web applications to get a better online visibility and target their customers and prospects.

Apart from advanced features, ability to customize their own web application and complete transparency of the development process is what businesses are demanding. Earlier, people enjoying a few pages with basic fonts and simple graphical features, now want graphically rich websites that are well categorized and easily navigable across various devices. 

 

Image Credit: qwaygroups.com

Let’s look at what major factors are driving the change in the current web applications:

1. Security Takes Centre Stage: Earlier, security issues were usually neglected, as emphasis was laid more on the productivity of the web application. However, now new web applications are designed with inbuilt security features. Also, with custom web app development, companies are able to get security features added as per their requirements during the development phase.

2. A Variety in Tech Devices: As web applications in the past were built for personal computers, developers never had to face any real challenge with designing the interface. But, nowadays, with the availability of multiple tech devices such as tablets, smartphones, etc. developing a website application has become a little complicated. This is compelling web design professionals to transform their development approach.

3. Demand for Single Page App Usage: Earlier, a website consisted of multiple pages linked together that lead to slow page loading and frustrated users navigating on mobile devices. However, nowadays, web application development methods have been completely transformed, as web apps are now developed on a single page with infinite scroll. Developers are following this approach with an aim to provide fluid experience to users.

The pace at which the number of smart devices and features these devices have are increasing, web application development methods are expected to evolve even more rapidly.