3 Simple Ways to Increase Your Social Media Engagement

One of the most disheartening moments in social media marketing is when no engagement seems to happen. You post with an intention to get traction on social media, but most of the time don’t get the desired results. It not only leaves you frustrated but also cost you dearly. It’s not difficult to make people like your posts, but it is a little trickier to make them share and comment on your posts, i.e. increase your social media engagement.

So, how can you engage your audience on social media? Check out the following tips:

Grab their attention: The best way you can engage your audience with your brand is by posting something relevant for them, something they want to see. If you are successful in stopping them from scrolling down the news feed, you’ve got their attention. To do that, you need to:

• Find out why your audience is on social media. For example, if someone is using Facebook to read news stories, you can share newsworthy content.
• Entertain your audience while sharing your brand’s message with them. That’s what social media is for. 

Make them react: The other best thing is to inspire different reactions for your posts to engage people. Moving away from a simple “like” button, Facebook has now included five emojis to react to posts, expressing love, laughter, wonder, sadness, and anger. You can:

• Make use of emojis in your post to trigger an emotion in your audience. If your post is humorous, you can include a laughing emoji in the post to make your audience feel that what you are sharing is amusing.
• Share any blog post showcasing your business offerings and ask people to share their reaction using reactions on Facebook.

Intrigue them: Apart from likes and comments on social media, there is another way to engage people, i.e. to use social media to intrigue your audience. You can:

• Share some compelling data so that people want to click and go to your website to learn more about your services.
• Reveal a new product or some exciting updates by sharing it on social media. You must have seen those product “leaks” on social media. This is what they do. Initially, provide a few details, then compel them to visit your website by clicking on your website link to know more.

To get the most of b2b social media marketing, start following these sneaky ways and make your audience comment, like, share, and click on your posts.

3 Reasons Inbound Marketing Beats the Traditional Forms of Marketing

All those companies that still rely on the traditional forms of marketing or believe that inbound marketing is just a passing craze are wrong in their perception. They’ll soon be looking for inbound marketing experts as they’ll realize that inbound marketing is the most effective form of marketing that makes your potential customers reach your business.

 

Image credit: flickr.com

You don’t need to be convinced so easily. Take a look at the following three facts that show why inbound marketing outperforms traditional marketing:

Improved Customer Relations: With inbound marketing, you deliver valuable content to your potential customers that helps them through their purchase journey and provides better insight into your product or services. Beyond providing valuable content to your customers, the implication of improved customer relationship through quality content can benefit your business in many ways such as increase leads and recurring sales, improve branding, create advocates, and much more.

Cost Effective: Inbound marketing gets you real and measurable return on investment as compared to the traditional marketing in which return on investment is difficult to measure. According to Hubspot, inbound marketing, per lead, costs 62 percent less than that of traditional marketing. The reason inbound marketing campaigns are more cost effective is that you send your message to a targeted audience instead of spreading it blindly to everyone.

Quality Traffic & Leads: Inbound marketing is all about producing the right content at the right time. With inbound marketing, it’s not you who’s running after prospects. It’s the other way round; you’re helping your target audience reach out to you. That helps you generate high-quality leads. So, when you produce frequent content, prospects are most likely to visit your website. All you need to do is nurture and convert them.

The list is not exhaustive but sufficient to prove that inbound marketing is more effective than outbound marketing. If you are not using it, you are most likely to miss the opportunity to develop a good and long-lasting relationship with your prospects.