Thursday 26 May 2016

Top 5 Tools to Fulfil Your Inbound Marketing Needs in 2016

Inbound marketing continues to flow into popularity. There are a lot of moving parts in it such as writing blogs, sending emails, building landing pages & websites, etc. and to keep them aligned is an altogether big challenge. Platforms such as Hubspot can help marketers manage a variety of such pieces. Alternatively, they can look for several inbound marketing tools that can help them run their inbound marketing efforts smoothly.
 
Image Credits:blog.marketingv2.com

Have a look at the top 5 inbound marketing tools that are essential to every marketer:

1. Mailchimp: For marketers just starting out with an inbound marketing strategy, Mailchimp makes the perfect platform. It enables them to send emails to up to two thousand subscribers free of cost. Moreover, they can create and schedule automated emails, recommend products to customers, and nurture leads.

2. WordPress: One of the top marketing tools, WordPress is a software known for creating beautiful and appealing websites. The websites such as TechCrunch, BBC America, etc. run on this content management system. Without having prior knowledge of blogging, one can set up a free website and share content in no time. The automatic filter feature allows to format and style the text in content.

3. Hootsuite: Hootsuite, the leading social media dashboard, connects with more than 35 social media platforms. One can share social media content easily, manage and schedule posts from different social media networks such as Facebook, Twitter, LinkedIn, etc. 

4. Google Analytics: Google Analytics is one of the largest website analytics platforms in the world. Leveraging this tool, marketers can track sales activity & performance, create custom dashboards, measure advertising ROI, etc. to maximize their marketing campaigns.

5. Leadin: Known to be Hubspot’s free contact management tool, Leadin improves marketing and helps convert more leads. A free and simple app allows users to analyze marketing efforts, capture leads on their website, etc. One can automatically track publically available information about each contact.

A reliable inbound marketing consultant can help marketers take advantage of these tools to perform a better inbound marketing plan and get their job done easily.

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