The Ultimate Cheat-Sheet On Inbound Marketing

Inbound marketing, since its emergence has proven to be the most effective marketing method. Marketers no longer rely on the traditional aka outbound marketing, instead, use new marketing technique to attract new customers, influence future purchases, increase brand awareness and much more.

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Before you leap into the concept of inbound marketing, first consider asking a few questions to yourself:

• Which business are you running, B2B or B2C?
• Which industry are you working in?
• Whom are you targeting?

Why does your business need it?

Inbound marketing has a number of benefits as it:

• Leverages permission-based marketing approach to engage and attract customers through social media, SEO, blogs, etc.
• Provides useful information in the form of blogs, social posts, landing pages, etc.
• Uses captivating content to solve potential customers’ problems. 

Want inbound marketing to work wonders for your business?

Here are a few things you need to ensure to make permission-based marketing work wonders for your business:

1. Developing Content Tactics: Provide useful information to your audience in the form of blogs, social media posts, landing pages, etc. Before that, chalk out comprehensive personas your ideal customers, gather information on their requirements and interests, and then create content that can drive the right traffic to your website.
2. Build a Social Media Following: After creating informative content, it is very important to share it in an interesting way. Creating a quality social media following is the best way to spread your content and engage your audience.
3. Capture Prospects: Once you start getting consistent views from your audience, it becomes easy to generate leads and fuel sales through resources and form submissions. At this stage, you can use gated content to capture more information about your leads.
4. Nurture Leads into Customers: It’s not always necessary that every prospect may become your customer after viewing your informative content. Email marketing is the best way to continue educating your prospects and encourage them to buy your product in the future.

Inbound marketing, if done well, is definitely a great way to reach your target audience and generate qualified leads. Hiring an inbound marketing consultant can help you develop an effective inbound marketing strategy and achieve your business goals.

Top 5 Tools to Fulfil Your Inbound Marketing Needs in 2016

Inbound marketing continues to flow into popularity. There are a lot of moving parts in it such as writing blogs, sending emails, building landing pages & websites, etc. and to keep them aligned is an altogether big challenge. Platforms such as Hubspot can help marketers manage a variety of such pieces. Alternatively, they can look for several inbound marketing tools that can help them run their inbound marketing efforts smoothly.
 

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Have a look at the top 5 inbound marketing tools that are essential to every marketer:

1. Mailchimp: For marketers just starting out with an inbound marketing strategy, Mailchimp makes the perfect platform. It enables them to send emails to up to two thousand subscribers free of cost. Moreover, they can create and schedule automated emails, recommend products to customers, and nurture leads.

2. WordPress: One of the top marketing tools, WordPress is a software known for creating beautiful and appealing websites. The websites such as TechCrunch, BBC America, etc. run on this content management system. Without having prior knowledge of blogging, one can set up a free website and share content in no time. The automatic filter feature allows to format and style the text in content.

3. Hootsuite: Hootsuite, the leading social media dashboard, connects with more than 35 social media platforms. One can share social media content easily, manage and schedule posts from different social media networks such as Facebook, Twitter, LinkedIn, etc. 

4. Google Analytics: Google Analytics is one of the largest website analytics platforms in the world. Leveraging this tool, marketers can track sales activity & performance, create custom dashboards, measure advertising ROI, etc. to maximize their marketing campaigns.

5. Leadin: Known to be Hubspot’s free contact management tool, Leadin improves marketing and helps convert more leads. A free and simple app allows users to analyze marketing efforts, capture leads on their website, etc. One can automatically track publically available information about each contact.

A reliable inbound marketing consultant can help marketers take advantage of these tools to perform a better inbound marketing plan and get their job done easily.

Top 5 SEO Principles That Will Help You Drive On-Page SEO Success!

Gone are the days when search engine optimization was as simple as checking things off a list. Nowadays, a lot of new things have come into existence. For example, mobile search has surpassed desktop search, call-only ads, the rise of voice search, and social media SEO change are transforming the shape of the future SEO services. So in 2016, businesses need to think differently and follow a different approach to drive On-Page search engine optimization success.

We have compiled a few on-page SEO principles for moving your on-page SEO success forward:

1. Satisfy your searcher’s goal: Whenever a searcher browses the internet, there is always an intent behind the search that may be purchasing or gaining information. Also, their initial intent of purchasing may differ from the final intent. For example, a searcher wants to purchase a watch but you can’t guess their intent is of purchasing a men’s watch, a women’s watch, or a kids’ watch. So, in that case, you need to try and serve both the intents of a searcher.

2. Engage users and build trust among them: UI/UX and branding play an important role in giving users a profound experience. This not only improves your brand recognition but leaves a great impact on ranking. So, it is advisable to use UI/UX and branding in order to engage users and build trust among them.

3. Avoid using distractive elements: A few distractive elements such as pop-ups are many times annoying to users and force them to move to your competitor’s site. So it is always advisable to unplug dissuading elements so that users can have a friendly experience when they visit your website.

4. Keep keyword targeting on top of the list: When doing Search Engine Optimization, keyword targeting is always considered on the top. Understand user intent and balance keyword targeting with other aspects such as title element, page content, URL, image file names, etc. to drive relevant traffic to your website.

5. Work on website page snippets: Website page snippets are helpful in driving more clicks and improve ranking. So you can work on your website page by including a unique meta description, title, URL format, etc. that can help you fetch more clicks.