3 Simple Ways to Increase Your Social Media Engagement

One of the most disheartening moments in social media marketing is when no engagement seems to happen. You post with an intention to get traction on social media, but most of the time don’t get the desired results. It not only leaves you frustrated but also cost you dearly. It’s not difficult to make people like your posts, but it is a little trickier to make them share and comment on your posts, i.e. increase your social media engagement.

So, how can you engage your audience on social media? Check out the following tips:

Grab their attention: The best way you can engage your audience with your brand is by posting something relevant for them, something they want to see. If you are successful in stopping them from scrolling down the news feed, you’ve got their attention. To do that, you need to:

• Find out why your audience is on social media. For example, if someone is using Facebook to read news stories, you can share newsworthy content.
• Entertain your audience while sharing your brand’s message with them. That’s what social media is for. 

Make them react: The other best thing is to inspire different reactions for your posts to engage people. Moving away from a simple “like” button, Facebook has now included five emojis to react to posts, expressing love, laughter, wonder, sadness, and anger. You can:

• Make use of emojis in your post to trigger an emotion in your audience. If your post is humorous, you can include a laughing emoji in the post to make your audience feel that what you are sharing is amusing.
• Share any blog post showcasing your business offerings and ask people to share their reaction using reactions on Facebook.

Intrigue them: Apart from likes and comments on social media, there is another way to engage people, i.e. to use social media to intrigue your audience. You can:

• Share some compelling data so that people want to click and go to your website to learn more about your services.
• Reveal a new product or some exciting updates by sharing it on social media. You must have seen those product “leaks” on social media. This is what they do. Initially, provide a few details, then compel them to visit your website by clicking on your website link to know more.

To get the most of b2b social media marketing, start following these sneaky ways and make your audience comment, like, share, and click on your posts.