3 Reasons Inbound Marketing Beats the Traditional Forms of Marketing

All those companies that still rely on the traditional forms of marketing or believe that inbound marketing is just a passing craze are wrong in their perception. They’ll soon be looking for inbound marketing experts as they’ll realize that inbound marketing is the most effective form of marketing that makes your potential customers reach your business.

 

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You don’t need to be convinced so easily. Take a look at the following three facts that show why inbound marketing outperforms traditional marketing:

Improved Customer Relations: With inbound marketing, you deliver valuable content to your potential customers that helps them through their purchase journey and provides better insight into your product or services. Beyond providing valuable content to your customers, the implication of improved customer relationship through quality content can benefit your business in many ways such as increase leads and recurring sales, improve branding, create advocates, and much more.

Cost Effective: Inbound marketing gets you real and measurable return on investment as compared to the traditional marketing in which return on investment is difficult to measure. According to Hubspot, inbound marketing, per lead, costs 62 percent less than that of traditional marketing. The reason inbound marketing campaigns are more cost effective is that you send your message to a targeted audience instead of spreading it blindly to everyone.

Quality Traffic & Leads: Inbound marketing is all about producing the right content at the right time. With inbound marketing, it’s not you who’s running after prospects. It’s the other way round; you’re helping your target audience reach out to you. That helps you generate high-quality leads. So, when you produce frequent content, prospects are most likely to visit your website. All you need to do is nurture and convert them.

The list is not exhaustive but sufficient to prove that inbound marketing is more effective than outbound marketing. If you are not using it, you are most likely to miss the opportunity to develop a good and long-lasting relationship with your prospects.